Gaycation Magazine Acquires Gay Travel Site Rainbow Tourism
New York (February 20, 2015) – Gaycation Magazine, the premier LGBTQ travel magazine (www.gaycationmagazine.com), shows it is serious about becoming a global LGBTQ travel and news powerhouse with the acquisition this week of Sydney, Australia-based Rainbow Tourism (www.rainbowtourism.com). This marks the company’s second acquisition in 2015, having taken over the Indianapolis-based LGBT newspaper The Word just a week ago. The acquisitions will create a combined social media footprint of 75,000 Facebook Likes, 20,000 Twitter followers and 10,000 Pinterest and Google+ followers, with projected page views on all three websites exceeding 500,000 monthly visitors under the Gaycation brand.
Founded in 2005, Rainbow Tourism grew from a few individual regional websites covering the South Pacific and Southeast Asia into a global umbrella site. Over the past decade it has amassed thousands of pages of original content highlighting experiences and events for gay and lesbian travelers.
Celebrating its 10th anniversary this year, Rainbow Tourism has earned its reputation for exceptional travel content. “It has been a labor of love by a team of gay travelers about the places we know and places we go for work and play,” says Mark Proffit, director and technical editor. He adds, “Early on we adopted a motto and lived by it: ‘Go gay. Stay gay. Play gay.’”
“We are thrilled that Gaycation Magazine and Rainbow Tourism embrace the same passion for delivering original and relevant travel content for our community. This latest addition substantiates our sheer determination to expand through strategic acquisitions that focus on the LGBT market,” says DJ Doran, Gaycation Magazine publisher.
“As part of the Gaycation family, Rainbow Tourism will jointly work towards growing both brands and delivering value to our readers and partners,” says Dee Farrell, director and editor at Rainbow Tourism. “Rainbow Tourism and its blog, www.gaytravel.in, will continue to report on current gay travel news and useful resources for our readers and social media friends.” (Farrell is an IGLTA Pioneer Award Recipient and was a charter member and director at the organization’s inception in 1983. www.iglta.org)
“We were drawn to Rainbow Tourism because of their quality content, exceptional social media reach and impeccable reputation within the worldwide gay travel community. We are delighted to welcome them into the Gaycation Magazine family,” says Doran.
About Gaycation Magazine:
Gaycation Magazine (www.gaycationmagazine.com) is a distinctive voice in LGBTQ travel, inspiring travelers to immerse themselves in authentic experiences that create a deep connection between readers, destinations and local culture. Our content is created by professional travel writers and personal travel experiences submitted by readers. Gaycation Magazine works with top brands, hotels and destinations to provide inspiration and advice that expertly serves the discerning traveler.
About Rainbow Tourism:
The Rainbow Tourism (www.rainbowtourism.com) team members are gay travel industry pioneers, journalists and global travelers hailing from North America, South America and the South Pacific. “We write about what we know, not just where we live, providing on-target stories and photos for fellow globetrotters.”