Fays Fishing

There’s a segment of every population that likes to hunt and fish — you just have to know how to reach them. That’s the advice of Darrell Schuurman, co-founder of Travel Gay Canada and guest speaker at this week’s Northern Ontario Tourism summit in Thunder Bay.

Schuurman said he tells outfitters if they want to attract gay and lesbian visitors to their business, first they need to spend some time at local Pride events. “Start to build those relationships. What that’s doing is showing that you’re really invested in this market, and really connected to this market,” he said.

Schuurman noted that annual worldwide spending by lesbian and gay travellers amounts to over $8-billion. A little education and staff training can also go a long way towards making LGBT visitors feel comfortable, he said. “When … there’s two men or two ladies” checking into a hotel, it’s no longer appropriate to say “Oh, definitely you need two rooms.'”

Full Story at CBC News

This post originally appeared on the Purple Roofs Gay Travel Blog.

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