By Roy Heale
Palermo ‘Hollywood’ is an identity that was recently fabricated, but this area has been renowned as a popular place to live in Buenos Aires since the late 1800s.
As you discover Palermo Hollywood you will probably be struck by more of the old, Spanish-style architecture than other areas of the city, and also fewer high-rise buildings, apart from newer apartment towers. That’s because for a long time there was a law prohibiting new buildings in this community from being above nine meters in height. The combination of low houses, wide tree-lined streets, and historic landmarks create a unique Spanish ambiance.
Often referred to as the restaurant capital of Buenos Aires, Palermo Hollywood is a barrio with its own distinctive flavor. In the mid-nineties a number of TV and Radio producers set up shop in the area of Palermo Viejo between Córdoba, Santa Fe, Dorrego, and Juan B. Justo Avenues. Subsequently, this part of the neighborhood began to be called “Palermo Hollywood”. Presently, it’s best known for the concentration of restaurants, cafes, night clubs, and its vibrant atmosphere.
The older spacious factories and warehouses are mostly used as art galleries, showrooms, restaurants, bars, or TV sets and photo studios. These calm and shady streets are home to a huge variety of excellent restaurants. This is a special place for a full day’s stroll.
When planning to stay in Palermo Hollywood If you are seeking a hip, modern, and avant-garde boutique hotel, then the Vitrum Hotel is a boutique hotel perfect for your needs.
Behind a facade composed of colored glass mosaics, the atmosphere of Vitrum Hotel creates the feeling of being at the heart of the creative vibrations of the city. This boutique hotel with only sixteen rooms and suites is also a quiet, comfortable, and intimate place.
The Vitrum hotel’s designer and urban style appeals to business travelers, to decoration and fashion aficionados, and to travelers looking to immerse themselves in trendy Buenos Aires. The inside of the Vitrum Hotel delights the eye with its pure lines, contemporary spaces, and bright colors. It will exult those curious of recent trends with its stained glass, brightly colored sofas, designer wallpaper, asymmetrical forms, and bathrooms with colored glass mosaics.
All suites are different in design, color, and size. Some have a balcony, others feature a terrace, yet others have a small private garden! The furniture features atypical antiques as well as unique contemporary works such as those designed by Paula Lavarello. Each room has a “botanic” wallpaper theme signed by Vanina Mizrahi.
All rooms and suites are equipped with the most modern technology including air conditioning, Wifi, large flat-screen TV, and DVD player. The suites have a kitchenette with a Nespresso machine and a microwave. The bathroom amenities are designed L’Occitane.
The Vitrum Hotel transpires contemporary art everywhere. The decoration is unique with designer furniture such as BKF chairs and singular wallpaper. The interior of the hotel is the concept of two Argentine architects, Zas and Paula Lavarello. Monica Giron helped out for the design of the facade.
But Vitrum Hotel takes the local artists design experience even further. The hotel also has its own art gallery to promote local artists. Gallery Dabbah Torrejon art gallery honors Argentinean and Latin American contemporary artists.
The Hotel’s Urban Spa opens its doors, or rather its sky, to you. It is situated on the rooftop terrace, with two massage rooms, a large Jacuzzi, sauna, steam bath, sundeck, and a gymnasium where you can do aerobics. The terrace, next to its solarium, is the place to relax and enjoy a memorable barbecue, a beer, or to sip on an exotic cocktail. The garden of Vitrum Hotel is an oasis of green in the bustling city of Buenos Aires.
A gay or gay-friendly multi-lingual concierge is your key to the outside world and will assist you with tourism information or where to best take tango classes and other activities such as golfing or horseback riding.
As you enjoy the tree-lined streets and distinctive architecture you will find The gay and lesbian Pride Cafe on Humboldt Street just a five minute walk from Vitrum Hotel. This is the sister cafe to the very gay and popular Pride Cafe in San Telmo and it is developing a loyal following with the Palermo gay community. It is open Monday through Saturday from 11am till closing for breakfast, lunch, dinner, and simple snacks.
Next door to the hotel is a great vegetarian experience at Buenos Aires Verde and just down the street is the fabulous American style Trixie Diner. You will quickly understand why this is known as the restaurant capital of Buenos Aires.
A must visit is the Eterna Cadencia bookstore and cafe where you can step back in time, browse the many shelves, and then sit down in a loung area or the cafe and enjoy your new book. Many local professional and amateur theaters are also located in Palermo Hollywood.
Palermo Hollywood, one of the chic districts of Buenos Aires. You feel the urban rhythm in this neighborhood where the days pass quickly between shopping and art galleries and where the nights are rich in entertainment discoveries. This really is the best entertainment and nightlife community in the city.
There are plenty of activities close to Vitrum Hotel and the Palermo Hollywood neighborhood. You can easily go to the zoo, the La Rural exhibition center, the Museum of Latin American Art, the Evita Museum, the Botanical Garden, the Japanese Garden, and the Polo grounds.
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